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Standards Development
This standard will provide the means (e.g., APIs) for a decentralized media rights ecosystem based on widely deployed MPEG technologies (e.g., audio-visual codecs, file formats, streaming protocols, and smart contracts) and non-MPEG technologies (e.g., DLTs, content and creator IDs).
Effective IP rights management in the digital environment is key to support the competitiveness of creative industries. Creative companies and SMEs need to be empowered to make better decisions and deploy more advanced solutions based on insights gleaned from data. In that direction, ISO/IEC 21000-23 Smart Contracts for Media supported by rich semantic copyright models (ISO/IEC 21000-19 Media Value Chain Ontology, 21000-20 Contract Expression Language and 21000-21 Media Contract Ontology) can be handy when data-based decisions need to be derived by evidence and logic, leading to new business models that can be efficiently deployed on decentralised digital media platforms.
Furthermore, the interoperability of such platforms beyond smart contracts is addressed by ISO/IEC 23000-23 Decentralized Media Rights Application Format. The latter, towards enabling a fairer marketplace for artists and rights holders while rewarding human creativity in the AI era, aims to provide the means (e.g., APIs) based on widely deployed MPEG technologies (e.g., audio-visual codecs, file formats, streaming protocols, and smart contracts) and non-MPEG technologies (e.g., DLTs, content and creator IDs).
That is, while ISO/IEC 21000-23 Smart Contracts for Media has bridged the interoperability gap towards a semantic media blockchain, ISO/IEC 23000-23 Decentralized Media Rights Application Format building around DLT-agnostic ISO/IEC 21000-23 Smart Contracts for Media is envisaged to unlock the Semantic Web and in turn the creative economy; drive a shift of power in the media value chain (e.g., from the intermediaries to artists and rights holders); and facilitate greater fan interactivity and engagement, e.g., fans could be partial owners of new works and even become creators of new derivative works. For further details see TuC on ISO/IEC 23000-23.
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